Experience Supply Chain Gaming with The Fresh Connection

Wednesday, October 12th 2022

15:00 - 16:30 PM, CEST (UTC+2)

Wherever you are... Online!

What do I get out of this 1-hour webinar?

  • Discover the importance of experiential learning
  • Experience how a business game can add value to your course
  • Learn how you can get started with the business game, The Fresh Connection

This event allows you to experience the world’s leading business game, The Fresh Connection, in the form of a free interactive online session. Experience the power of true alignment and a well-articulated supply chain strategy, supported by tactical skills and knowledge.

About The Fresh Connection

The Fresh Connection is a cross-functional business simulation game focused on Value Chain Management. The business game challenges its participants to implement an effective supply chain strategy for a (virtual) manufacturer of fruit juices faced with declining performance.

The Fresh Connection is versatile and can be used for courses of varying complexity and at all levels of higher education so students can develop their hard- and soft skills.

The Fresh Connection is also available with textbook Mastering the Supply Chain by Ed Weenk, making it easy to implement the business simulation game into your curriculum.

Learning outcomes of this 1-hour guided session:

  • Experience the power of experiential learning
  • Introduction to business game, The Fresh Connection (interactive)
  • Which supply chain strategies can be followed?
  • Understand the business game setup and dynamics
  • How does it fit into a module on Value Chain Management?

The answers to these questions will be derived from your own experience after four rounds of (guided) gameplay based on the ‘learning by doing’ principle.

If you want to join us? Please register with the form below. Feel free to invite your colleagues/peers to this event!



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