Logo of the business simulation game The Cool Connection

The world’s #1 business game on
Working Capital Management and IBP
Experience the power of learning by doing in a virtual environment

Request your free trial

Logo of the business simulation game The Cool Connection

The world’s #1 business game on
Working Capital Management and IBP
Experience the power of learning by doing in a virtual environment

Request your free trial

Discover The Cool Connection

Play the introduction Video
The Cool Connection Introduction Video

The Cool Connection is an innovative web-based business simulation game. It engages participants in making strategic decisions in the management of a manufacturing company of personal care products. Working in teams of four, participants will represent the functional roles of sales, purchasing, supply chain management, and finance. They will be confronted with various real-life dilemmas.

This business simulation game is the core of three learning solutions: Working Capital Management, Integrated Business Planning, and Supply Chain Finance.

Learning objectives

  • Bridging the physical and financial supply chain Key objective
  • Trade-offs in managing working capital Key objective
  • Alignment and cross functional collaboration are key Key objective
  • Experience the power of a professional and well-structured Integrated Business Planning (IBP) Key objective
  • Understand the importance and relevance of a supply chain strategy
  • Translate strategy into action
  • Learn to ‘speak the same language’ with other value chain partners, internally or externally
  • Supply Chain Risk Management
  • Build internal or external teams
  • Appreciate cross-functional trade-offs in the value chain
  • Learn how to manage risks in the supply chain in a coordinated way
  • Experience the power of a well-designed set of KPIs
  • Assess the implications of international trade
  • Learn about the benefits of a Supply Chain Finance solution


Trusted by

  • Kühne Logistics University
  • Pennstate University
  • Cranfield University
  • Nyenrode Business School
  • Erasmus University Rotterdam
  • Hitachi
  • Unilever
  • KPMG
  • Mars
  • ING

One business game, multiple learning solutions

The Cool Connection is a versatile learning experience that can be adapted to meet the learning objectives required by higher education institutions and companies.

Game setup

Participants get to run their own virtual company called The Cool Connection, a manufacturer of personal care products. Faced with declining performance, the management team must get the company back on track. Your challenges can be to manage its working capital efficiently and effectively or to set up a cross functional IBP process. It’s a high-pressure environment in which effective value chain management is the key to success!

The Cool Connection is an online (cloud-based)  business simulation game where teams of four can take different VP roles and run their virtual company

Teams will experience the impact of every decision they make, not just in their own functional ‘silo’ but across their business, and the entire value chain!

The VP Sales Icon

The VP Sales

Defining the marketing strategies and the negotiation with a range of different types of customers. The negotiations include the service levels as well as INCO Terms.

he VP Supply Chain Management Icon

The VP Supply Chain Management

Responsible for production and warehousing. Can optimize both production process and working capital.

The VP Purchasing Icon

The VP Purchasing

Defines the purchasing strategies and the selection of and the negotiation with suppliers from various regions. The negotiations include the service reliability but also INCO and payment terms.

The VP Finance Icon

The VP Finance

Responsible for cash management and financing and negotiates with both banks and credit insurers. Allocates collateral and the level of credit limits for customers.

User interface

The Cool Connection’s simulation software has been designed to be easy to use for anyone, on any platform from PC to tablet. There is no need to read a hefty manual before starting, because all help information is integrated in the game-screens and can be read on a need to know basis.

Customize your experience!

The Cool Connection can be easily tailored to match your learning objectives.



Tailored to perfectly fit your level and learning objectives no matter your background or experience.



Face-to-face, Online or Hybrid.



They can be varied to suit your needs.

The Concept of Learning by doing

A Complex world requires experiential learning

The Learning Effect model that shows that experiential learning leads to the 80% information retention, while seeing leads to 20% and listening only leads to 5% information retention.

A high-performing value chain requires collaboration from across the organization. Tearing down silos and creating the right cross-functional mindset can be a serious challenge. How do you prepare for success? Ideally, you’d like to experiment with different scenarios wherein people learn to overcome various obstacles. This is where we come in: through our business simulation games, participants have the unique opportunity to learn by experience by immediately putting complex theories into practice.

Advantages of experiential learning:

  • Highly Engaging
  • Constant & immediate feedback
  • Higher Learning Retention Rate
  • Ability to apply theory to practice
  • Real-world experience minus the risk
  • Promotion of teamwork and soft skills
  • Cost-effective

Why is The Cool Connection different?

For a subject as vital as Value Chain Management, it is not enough to tell people how it works. They must experience it. The Cool Connection is a different way of learning that puts participants at the heart of a lifelike simulation so they can experience the impact of every decision they make, not just in their own ‘silo’ but across the business.

By team experience, participants measure their performance and receive constant feedback from the certified trainer leading the business game. Between rounds, participants reflect on their decisions and the outcome. They are introduced to new concepts and then go back to put what they have learned to practice in the next round. It is this ‘Magic Circle’ that makes The Cool Connection so powerful.

Kolb's Experiential Learning Cycle includes 4 steps into the learning process: concrete experience, reflective observation, abstract conceptualization and active experimentation.

Check out our resources


Let’s get you started!

The Triple Connection is a perfect fit for in-company training and L&D programs. And with our Integrated Learning Approach it is easily implemented into your curriculum.