Global Educator Challenge

Open Team Edition
13 September 2021 - 22 October 2021

The Challenge Concept

Join our fall edition of the Global Educator Challenge and compete against educators from all around the world! Contrary to the Spring edition which was open only to Certified Educators of The Fresh Connection, this edition you can be the captain of your own team! Surprise your peers in the field of Supply Chain Management related topics, from your own university or another one, with an invitation to join you in this exciting experience!

This edition will be different as you can invite non-certified educators to your team. Invite your colleagues/peers to join you in this unique challenge! All you need is at least one educator (max. two) who is certified in The Fresh Connection business game, and two or three educators that are new to The Fresh Connection. A team should consist of at least four educators.

About The Challenge

The Global Educator Challenge starts on September 13th and it takes place fully online.

During six weeks, participants will play three rounds of the Ultimate Value Chain Experience in teams of four (maximum five). Participants get to run their own virtual company called The Fresh Connection, a manufacturer of fruit juices. Faced with declining performance, the management team must get the company back on track as quickly as possible. It is a high-pressure environment in which effective supply chain management is the key to success!

Every decision a participant makes has trade-offs, both within and across roles. Alignment of all the disciplines and the implementation of an effective supply chain strategy will be key to success. Winning will be about generating the best Return on Investment (ROI) for the business while still managing your own team’s Key Performance Indicators (KPI’s) and targets!

Teams will experience the impact of every decision they make,
not just in their own functional ‘silo’ but across their business, and the entire value chain!

VP Purchasing

Responsible for selecting the right suppliers and agreeing service-level agreements (SLAs) with suppliers, including possible collaboration options.

VP operations

Must decide on capacity in warehouses and production areas and approve investment in bottling lines and mixers. Can introduces various improvement projects. Has the ability to outsource outbound warehousing.

VP Supply Chain

Manages inventories (safety stock and lot size settings), production intervals and the frozen period of production.

VP Sales

Agrees SLAs with customers, manages the product and customer portfolio, forecasts demand and can introduce collaboration concepts.

The Challenge Theme

This edition’s theme is: Risk Management in Global Supply Chains.

The Coronavirus outbreak has severely challenged global supply chains. As local disruptions take place, from manufacturing to distribution, entire supply chains are affected. The scale of these disruptions is tremendous, with 75% of all U.S. businesses experiencing supply chain issues, according to Fortune’s latest estimates. How can these disruptions be avoided in future crises, and how do we respond to acute problems within the value chain?

Dive into the fascinating topic of Risk Management in ‘The Fresh Connection’! Register now for the Global Educator Challenge!

Full Program

Optional Webinar

Informational session about the Global Educator Challenge!

Learn how to sign up, what experience you need, about the time plan, time consumption per week, and Q&A.

10 September 2021
14:00 -15:00
Start of the Challenge

13th September, 2021
12:00 CEST

Round 1
Round 2
Round 3
End of the Challenge

22nd October, 2021
17:00 CEST


Announcement of the winners

How to join?

  • Conditions for creating your own team:
  • The team has to consist of a maximum of 5 participants (minimum 4)
  • At least one and a maximum of two of the members must be a certified educator of The Fresh Connection. Certified educators can thus invite peers without experience. These can be from their own university, or from other universities as well.
  • Only the team captain has to register and we will contact you for the contact details of your team members after registration.
  • Must be teaching in higher education.
  • Register with a university email address.
No team? No problem!

You can sign up individually or with your colleagues. We will assign you to a team or complete it for you with peers from across the globe!

Why you should join the Global Educator Challenge?

Experience the power of true alignment
Increase cross-functional knowledge and awareness
Develop advanced decision-making skills
Learn how to effectively manage trade-offs
Gain knowledge of how to put Strategy into Action
See that benefits of collaboration are measurable
Learn to challenge decisions and underlying assumptions
Build effective teams
Discover new functionalities of The Fresh Connection
Be rewarded for excellence
Expand your international network
Become The Fresh Connection World Champion

Past Edition

About The Spring Edition – May 2021

You can read all about the Global Educator Challenge Spring edition in our news article!
Congratulations to the winners: Gustavo Escudero, Joubert van Eeden, Shrihari Gubbi, Soenke Kuehl, Marc Schmidt!

Our team brought together educators from four continents: Africa, Asia, Europe, and South America. Each of us with different backgrounds and experiences. We all understood that this was a team effort. From that, it is pretty clear that there is no room for ego or silo thinking.

This, plus the early definition of roles and rules of interaction, made it possible for the team to perform well from the beginning. Time differences and remote coordination were challenging but both the use of remote collaboration tools (Zoom, WhatsApp and emails) and the user-friendliness of the simulation platform facilitated the experience.

Winning team from Spring Edition 2021