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Business Simulation Games:
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A high-performing value chain needs the collaboration of team members from across the organization. Tearing down silos and creating the right cross-functional mindset, however, can be a serious challenge. So, what do you need in order to achieve success? Ideally, you’d like your team to experiment with different scenarios wherein they learn to overcome various obstacles. This is where we come in: through our business simulation games, you will have the unique opportunity to put value chain concepts immediately into practice.

The best value chain learning for everyone

Universities and companies are currently enjoying the business games of Inchainge. Why? Because our game-based learning experience facilitates a steep learning curve like no other. With our serious games you learn by experience about the opportunities, challenges and interdependencies when managing the value chain. Topics connected to Strategic and Functional alignment, Integrated Business Planning, and how to adopt a Circular Supply Chain model are dealt with. Our simulations put you at the heart of a life-like situation and reveal the impact of every decision you make. This is as close to reality as you can get!

How our business simulation games work

Inchainge offers three innovative business simulation games:

  • The Fresh Connection, focused on end-to-end value chain management.
  • The Cool Connection, about the cross-functional approach to working capital and the power of Integrated Business Planning (IBP).
  • The Blue Connection, challenges you to transform from a linear to a circular business model.

In each simulation, participants become managers within different departments of a virtual company. This company requires a critical turnaround in order to become profitable. It is up to you to identify opportunities and interdependencies within your company and its value chain. The real-world perspective of our business games includes life-like challenges, pushing you to develop strategies in order to successfully deal with these challenges.

The best business simulations force their participants to get out of their comfort zones. This will allow you to think on your feet, just like you would in an everyday situation. The added benefit of our simulations is that they provide you with instant feedback on your choices. During multiple game rounds, you learn by experience by gradually finding solutions for inefficiencies. In your pursuit of the best solutions, you are free to experiment with multiple scenarios within the different departments of the company, and its value chain.


The benefits of our business games for companies

Many business professionals find themselves in a functional silo. E.g. they work in sales, finance or operations. How well they, or their departments operate, is often evaluated through their own siloed lenses as well. Quite often, this is also reinforced by the measurement of siloed KPIs. This approach does not always lead to the best overall outcomes. For that to happen, siloes need to be torn down, departments need to collaborate, be aligned and have their performance evaluated by a shared set of KPIs. What is remarkable, is that most people tacitly know this, but that it proves hard to change. Until they experience what the true potential of collaboration and alignment is. And that experience is exactly what our business games have to offer:

Experiential learning

Most of us that ride a bike learnt it by doing. That proved to be very powerful: you tried, you failed, you learned, repeat. Until you mastered it. However, that approach in business can be risky, since you do not have the luxury to fail too many times. When you enter a simulation,you can fail as much as you like in a safe environment, without real-life consequences. As a bonus you retain the lessons learned much better, because you have lived them yourself.

Team-building and collaboration

Value chains can be depicted as a horizontal flow that ends in the delivery of value (a product or service) to a customer. Many departments contribute to the organization and execution of this flow. For true value chain performance you need to work together as departments, it takes team work to meet and exceed customer expectations. The same logic applies to the virtual companies we have modeled in our business simulation games. As a department manager you need to collaborate with your fellow department managers. If you do, your team will be rewarded with better company performance.

Business games increase student engagement

More than any other type of learning process, this game-based learning experience will engage your students with the course material. Our business games allow your students to interact with the theory in a realistic and practical environment, leaving them enthusiastic about the subject matter and the course as a whole.

Creating alignment

Managing a value chain successfully requires that all parties involved agree on the direction of the team. Once that agreement is in place, it becomes a lot easier to derive departmental decisions from it, and teamwork becomes easier. If decisions are aligned and focused on meeting a mutually agreed goal, then the chance of success grows exponentially.

From fire-fighting to fire prevention

Because of silo behavior professionals fight fires in order to solve their own departmental issues. However, their solution possibly creates a problem elsewhere, because they lack an end to end (E2E) overview. In a simulated business environment, one can instantly see outcomes of decisions taken. Not only for oneself, but also for others. That insight leads to taking a step back before one acts, and ultimately to fire prevention and playing on the team.

Practice makes perfect

In training sessions with our business games, participants practice in multiple learning cycles. In between these cycles the outcomes of their actions are debriefed: cause and effect relations become clear, and preconceived assumptions can be challenged. As part of the learning goals each cycle can be richer in content. More complex topics can be split up into smaller parts, so learners get a chance to absorb and digest.

Steep learning curve

A couple of learning cycles with our business simulation games represent a larger amount of time in real life. In a time span of hours a lot of ground can be covered as if months and years go by. That helps to create a steep learning curve for participants. Cycle after cycle you deal with more complexity, whilst at the same time you improve collaboration and results.

Numerous configurations

Learning goals, intended audience and available time are important inputs for any training session. Our business games are set up in a way that we can configure available content, complexity and program length practically on demand.

Scalability of delivery

We can accommodate practically any group size with our learning programs. We can easily scale our deliveries, since all people need is internet access to our business games. Dependent on the type of training delivery, face to face or online, we can easily add on facilitators on-site or expand our webinar capacity.

Cloud access, online facilitation

You can access all our business games as well as supporting digital materials on our own cloud platform. Training delivery and facilitation can either be done face to face or completely online. In case of the latter there is a broad array of webinar tools at your disposal. Participants can join from virtually anywhere as long as they have an internet connection.

The benefits of our business games for educators

If you’re an educator, you know that effectively teaching complex theories to your students can be a real challenge. Are you looking for the best experiential learning package for your classroom? Our business games offer many benefits to higher education:

Learning by doing is our main priority

Especially for complex topics like supply chain management, working capital management and circular business strategies, actively implementing theory is a very important part of the learning process. That’s why our simulation games offer an experiential learning experience. This allows your students to learn hands-on while reflecting on their approach. The problem solving skills our participants develop during our simulations will lead to lasting learning experiences.

Easy to use, easy to implement

In our business games, the required study materials are preselected, but can be fully customized to fit the learning objectives of each individual teacher. From the draft course syllabus to practice exams, everything will be provided for you so you can shape your course efficiently.

Business games increase student engagement

More than any other type of learning process, this game-based learning experience will engage your students with the course material. Our business games allow your students to interact with the theory in a realistic and practical environment, leaving them enthusiastic about the subject matter and the course as a whole.

Instant feedback

Instead of waiting for weeks or months, interactive computerized dashboards provide you with instant feedback. During and after each round of the game, participants are able to analyze the consequences of their decisions. The instant feedback helps every student understand whether their chosen strategies are successful.

Multiple learning cycles create a step-by-step learning experience

Our business games consist of multiple rounds that provide you with multiple learning cycles. Every participant has the opportunity to deal with complex issues in smaller steps - a preferable learning strategy compared to one big exam or final assignment.

Online access facilitates individual learning speeds

Everyone learns at different speeds. Universities focus on a standardized pace, therefore fast learners may get bored while slow learners are at risk of lagging behind. By offering study materials in smaller batches in an online interactive environment, every participant of our business games can study at their own pace.

Online learning eliminates geographical barriers

As our business games can be played online, there is no need to travel to meet in person. This is very convenient when you’re dealing with long distances between participants, busy schedules, or working from home.

Adjust the difficulty to your own team or classroom

While playing the game, the difficulty can be adjusted to increase or decrease complexities. As an educator, you are able to customize your chosen game to maximize the learning experience of every participant.

The Ultimate Value Chain Experience

Experience the power of true alignment and a well-articulated supply chain strategy, supported by tactical skills and knowledge. Tear down functional silos and create the right cross functional mindset.

The Fresh Connection simulation immerses its participants in turning around a virtual manufacturer of fruit juices. Faced with declining performance, the management team must get the company back on track as soon as possible!

Bridging the Physical and Financial Value Chain

Experience how Management of Working Capital is essential to a company's fundamental financial health. Learn how to shorten the Cash Conversion Cycle to boost bottom line. Get an understanding of Supply Chain Finance (SCF), deal with currency- and market risks, trade, and much more.

The Cool Connection simulation engages its participants in making strategic decisions in the management of a virtual manufacturing company of personal care products.

Experience a Circular Future

Learn how to adopt a circular approach! Transition away from a take-make-dispose linear production towards circular business models. Allow goods to be designed and produced for extended use, disassembly, reuse and recycling from the outset.

The Blue Connection simulation submerges its participants in the transformation from a linear to a circular value chain by implementing a circular strategy for a virtual e-bike manufacturer. Experience the circular way of doing business for a sustainable future!