Powerful business simulation game on Sustainability
Experience balancing the 3Ps in a realistic virtual environment

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Discover The Triple Connection

Play the introduction Video

The innovative web-based business simulation game, The Triple Connection, engages its participants in implementing a sustainable strategy for a virtual chocolate milk manufacturer. Participants will be confronted with various real-life, real-time dilemmas. They will be compelled to make decisions that are critical to maintain a fair balance between profitability and sustainability. To add the flair of a real-world experience, The Triple Connection comes with the added element of a limited budget. This pushes participants to be more acute with their analysis. Alignment and strong cross-functional communications are key to setting the right priorities in place!

Learning Objectives

Internal and external alignment (Break down silo's)

How to prevent greenwashing by aligning ambition and realization

Translate a sustainable strategy into action

Learn about sustainability trade-offs and priorities

How to source in a sustainable manner

How to choose the right channels in relation to sustainable goals



Critical thinking

Concept of the Business Game

From cocoa farmers to retailers! The Triple Connection finds its roots in the cacao industry and follows the path to create maximum value in its sustainable value chain. This kind of value creation requires multiple high-level roles to align on the concept of the 3Ps: People, Planet, Prosperity!


The social equity
bottom line

The people, social equity or human capital bottom line pertains to fair and beneficial business practices towards labor and the community and region in which a corporation conducts its business.


The economic
bottom line

The profit or economic bottom line deals with the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital tied up. It is the real economic impact the organization has on its economic environment.


The environmental
bottom line

The planet, environmental bottom line, or natural capital bottom line refers to sustainable environmental practices. Endeavors to benefit the natural order as much as possible or at least do no harm and minimize environmental impact.

Sustainability Development Goals

The Triple Connection takes into consideration 13 out 17 Sustainability Development Goals (SDG’s) set by the United Nations. Meaning that participants also have to take into account life-like consequences of every decision that they make.

Game setup

In teams of four, participants get to run their own virtual company called The Triple Connection, a manufacturer of chocolate milk. They are faced with the challenge of implementing a sustainable strategy with only limited budget available. Participants will be compelled to find an effective plan to action – one that considers the 3 P’s: People, Planet, & Prosperity by focusing on cost (budget) and value (promise).

Every decision a participant makes has trade-offs! Alignment of all the disciplines and the implementation of an effective strategy will be key to success. Winning will be about generating the best True Return on Investment (TROI) for the business.

They will experience the impact of their decision in real-time
across the business within the simulation and not just function in silos.

VP Sustainability

Monitors the sustainable improvement of the company on all dimensions. Is hands-on active with the sustainability programs with the Cocoa Farmers, thus the first mile of the value chain!

VP Operations & Supply Chain

Takes responsibility of warehouse management and production resources. A proper utilization of volume forecast tools plays a part in the VP’s auditing process and maintain a basic supply of products.

VP Purchasing

This role involves the actions of supplier selection, contracting, and auditing. It also considers multiple sourcing keeping in mind the limited volume per supplier.

VP Marketing & Sales

Talks to the consumer, creates a volume effect, and focuses on communicating the sustainable ambitions of the company through product branding, product selection – all of this within the available marketing budget.

User interface

The Triple Connection's software has been designed to be easy to use for anyone, on any platform from PC to tablet. There is no need to read a hefty manual before starting, because all help information is integrated in the game-screens and can be read on a need-to-know basis.

Customize your experience!

The Triple Connection can be easily tailored to match your learning objectives!


Does not matter if you have a Supply Chain Management background or not!


Our business games cover a wide variety of topics!


Face-to-face, Online or Hybrid?


They can be varied to suit your needs!

The Concept of Learning by doing

A Complex world requires experiential learning

Adopting a sustainable approach can be a serious challenge. So, how do you effectively become sustainable as a company?

Ideally, you'd like to experiment with different scenarios wherein people learn to overcome various obstacles and learn from best practices. This is where we come in: through our business simulation games, participants have the unique opportunity to learn by experience by immediately putting complex theories into practice.

Advantages of experiential learning:

  • Highly Engaging
  • Constant & immediate feedback
  • Higher Learning Retention Rate
  • Ability to apply theory to practice
  • Real-world experience minus the risk
  • Promotion of teamwork and soft skills
  • Cost-effective

Let’s get you started!

The Triple Connection can be easily implemented into your curriculum with our Integrated Learning Approach but also for in-company training or L&D program!