Logo of the business simulation game The Triple Connection

Powerful business simulation game on Sustainability Experience balancing the 3Ps in a realistic virtual environment

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Logo of the business simulation game The Triple Connection

Powerful business simulation game on Sustainability
Experience balancing the 3Ps in a realistic virtual environment

Get Your Free Trial

Discover The Triple Connection

Play the introduction Video
The Triple Connection's introduction video cover

The web-based business simulation game, The Triple Connection, engages its participants in implementing a sustainable strategy for a virtual chocolate milk manufacturer. Participants will be confronted with various real-life, real-time dilemmas. They will be compelled to make decisions that are critical to maintain a fair balance between profitability and sustainability.

To add the flair of a real-world experience, The Triple Connection comes with the added element of a limited budget. This pushes participants to be more acute with their analysis. Alignment and strong cross-functional communications are key to setting the right priorities in place!

This business simulation game is the core of the learning solution: Sustainable Business.

Learning Objectives

The Triple Connection is a versatile learning experience that can be adapted to meet the learning objectives required by higher education institutions and companies.

Internal and external alignment (Break down silo's)

How to prevent greenwashing by aligning ambition and realization

Translate a sustainable strategy into action

Learn about sustainability trade-offs and priorities

How to source in a sustainable manner

How to choose the right channels in relation to sustainable goals



Critical thinking

Trusted by

  • Kühne Logistics University
  • Pennstate University
  • Cranfield University
  • Nyenrode Business School
  • Erasmus University Rotterdam
  • Hitachi
  • Unilever
  • KPMG
  • Mars
  • ING

Learning solution

Create a Sustainable Business

From cocoa farmers to retailers! The Triple Connection finds its roots in the cacao industry and follows the path to create maximum value in its sustainable value chain. This kind of value creation requires multiple high-level roles to align on the concept of the 3Ps: People, Planet, Prosperity!


The social equity
bottom line

The people, social equity or human capital bottom line pertains to fair and beneficial business practices towards labor and the community and region in which a corporation conducts its business.


The economic
bottom line

The profit or economic bottom line deals with the economic value created by the organization after deducting the cost of all inputs, including the cost of the capital tied up. It is the real economic impact the organization has on its economic environment.


The environmental
bottom line

The planet, environmental bottom line, or natural capital bottom line refers to sustainable environmental practices. Endeavors to benefit the natural order as much as possible or at least do no harm and minimize environmental impact.

Sustainability Development Goals

The Triple Connection takes into consideration 13 out 17 Sustainability Development Goals (SDG’s) set by the United Nations. Meaning that participants also have to take into account life-like consequences of every decision that they make.

How do you implement a sustainable strategy in a supply chain?

Game setup

In teams of four, participants get to run their own virtual company called The Triple Connection, a manufacturer of chocolate milk. They are faced with the challenge of implementing a sustainable strategy with only limited budget available. Participants will be compelled to find an effective plan to action – one that considers the 3 P’s: People, Planet, & Prosperity by focusing on cost (budget) and value (promise).

Every decision a participant makes has trade-offs! Alignment of all the disciplines and the implementation of an effective strategy will be key to success. Winning will be about generating the best True Return on Investment (TROI) for the business.

They will experience the impact of their decision in real-time
across the business within the simulation and not just function in silos.

VP Sustainability

Monitors all sustainability improvement dimensions. Hands-on involvement in sustainability programs with the Cocoa Farmers.

VP Operations & Supply Chain

Responsible for warehouse management and production resources. Audits the process using volume forecasting tools.

VP Purchasing

Selects suppliers, contracting, and auditing. Considers multiple sourcing, keeping in mind the limited volume per supplier.

VP Marketing & Sales

Focuses on sales and communicating the company’s sustainability ambitions through product selection and branding.

User interface

The Triple Connection's software has been designed to be easy to use for anyone, on any platform from PC to tablet. There is no need to read a hefty manual before starting, because all help information is integrated in the game-screens and can be read on a need-to-know basis.

Customize your experience!

The Fresh Connection can be easily tailored to match your learning objectives.


Tailored to perfectly fit your level and learning objectives no matter your background or experience.


Face-to-face, Online or Hybrid.


They can be varied to suit your needs.

The Concept of Learning by doing

A Complex world requires experiential learning

Adopting a sustainable approach can be a serious challenge. So, how do you effectively become sustainable as a company?

Ideally, you'd like to experiment with different scenarios wherein people learn to overcome various obstacles and learn from best practices. This is where we come in: through our business simulation games, participants have the unique opportunity to learn by experience by immediately putting complex theories into practice.

Advantages of experiential learning:

  • Highly Engaging
  • Constant & immediate feedback
  • Higher Learning Retention Rate
  • Ability to apply theory to practice
  • Real-world experience minus the risk
  • Promotion of teamwork and soft skills
  • Cost-effective

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The Triple Connection is a perfect fit for in-company training and L&D programs. And with our Integrated Learning Approach it is easily implemented into your curriculum.