Global PRO Challenge 2021

WIN an ExecEd SCM Course at MIT!

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Global PRO Challenge Concept

Train your value chain professionals, and benchmark their skills against the world’s best.

Every year, The Fresh Connection Global PRO Challenge pits teams from your region and from across the globe against each other. It is an ideal opportunity to learn by experience and match your teams’ Value Chain Management skills against the best in the world.

Every edition of the Challenge has a supply chain theme. Some themes from recent years are: Supply Chain Resilience, Constrained Capacity, Carbon Footprint, Strategic and Functional Alignment (S&OP), and more!

The Global PRO Finalists 2019 (10 teams) together with our competition partners.
Team Johnson & Johnson from Russia at the Global PRO Final in Athens, Greece.

About the Challenge

The Fresh Connection Global PRO Challenge is designed as a unique Value Chain Management training event. The two types of teams that are eligible to join the challenge are company teams (members from the same company) and individual teams (members from different companies). In teams of four, they will first take part in open training workshops which are meaningful learning experiences in their own right. At the same time, they are benchmarked against other participating teams make up of the same four disciplines: supply chain, operations, sales and purchasing. The trainings are versatile and can be delivered in various delivery formats, even in a 3D environment (VirBELA).

From the very start teams have to make the best strategic and tactical choices to save the virtual company, The Fresh Connection, from financial ruin.

Delivery format

The Global PRO Challenge is an extremely versatile experience. The delivery format of the training sessions, workshops and challenge rounds can be varied to suit your needs. It can be face-to-face, fully online, or in a hybrid setting.

You can also choose your preference of online platforms. Don’t want to lose the social aspect of it? It's now possible to carryout trainingsin a 3D environment (VirBELA)! We always strive to deliver a state-of-the-art of online experience when it comes to experiential learning.

The Global PRO Final 2020 was fully online for the first time ever in the 3D environment of VirBELA. This was a great experience based on all the positive feedback received from participants and partners!

Screenshot of a private room in the 3D environment platform, VirBELA.
The world Trophy for the champions of the Global PRO Final 2020.

The Champions

The best performing teams from the Global PRO Challenge gather for the Global PRO Final. Besides recognition and fame, the Global PRO Final Champions will win an intensive four-day Executive Education SCM course at MIT in Cambridge, MA, USA, worth $5,995 per participant.

Professional development

Experience the power of true alignment
Increase cross-functional knowledge and awareness
Develop advanced decision-making skills
Learn how to effectively manage trade-offs
Gain knowledge of how to put Strategy into Action
See that benefits of collaboration are measurable
Learn to challenge decisions and underlying assumptions
Build effective teams
Achieve national and international recognition
Be rewarded for excellence
Expand your international network
Become The Fresh Connection World Champion

How to join the Challenge?

Step 1


Participants can register in Company teams (members from the same Company), as well as in Individuals teams (members from different companies). Please contact your local Inchainge Challenge Partner for available options in your area or contact us directly

Step 2

Participate in public training sessions/workshops

Any time Before the challenge

Teams have the opportunity to attend online training sessions organized for their country. Each session includes a number of rounds of The Fresh Connection. These training sessions are a meaningful learning experience in their own right. Eligible teams will progress to the Global PRO challenge.

Step 3

Global PRO Challenge

Mid April – End May

September - October

Eligible teams will be divided into country pools and they will experience three Global PRO Challenge rounds as they compete against the best value chain management teams from their country or from around the world. Each round typically takes 2-3 hours to complete. The strongest teams of each country or region will continue to the Global PRO Final.

Step 4

Global Pro Final


The best performing teams from the Global PRO Challenge gather online to compete for the Global PRO Final.

Who will become this year's World Champion?

The best team claims the title of
The Fresh Connection
Global PRO Challenge
World Champion

and win a free four-day Executive Education SCM course at MIT, worth $5,995 per participant