Supply Chain Learning That Works

Supply Chain Learning Fades. This One STICKS.

Supply Chain Learning Fades.
This One STICKS.

Most supply chain professionals are trained within a function. Inchainge helps them understand how decisions impact the entire business.

  • 40k+

    Learners
    per year
  • 98%

    Engaging & Effective
  • 96%

    Would recommend to a colleague
Teams make decisions together. Experiencing how decisions in one function impact the rest of the business.
Supply chain simulation dashboard
Teams collaborating online
Participants run a virtual company in a realistic supply chain simulation
“A steep learning curve - and a brilliant way to experience financial impact, trade-offs and cross-team collaboration in practice.”
Matthias John
Matthias John Head of Supply Chain at Haleon

Trusted by Fortune 500 companies
and world-class universities

Nyenrode Business Universiteit Logo
Erasmus University Rotterdam Logo
Copenhagen Business School Logo
HEC Paris Logo
The University of Tennessee Logo
Curtin University Logo
Tecnológico de Monterrey Logo
Massachusetts Institute of Technology Logo
The Challenge

How you train your teams shapes how they make decisions.
Train in silos, and they'll think in silos.

Siloed Training

Functions work in isolation

Planning
Purchasing
Operations
Sales
Finance
Local decisions Misaligned across functions Suboptimal performance

vs

End-to-End Team Learning

One team. One goal. One shared impact.

Planning
Purchasing
Operations
Sales
Finance
Shared visibility Aligned decisions Better business performance
Egge Haak

"You cannot effectively convey the complexity of end-to-end supply chains through theory alone. You have to learn it by doing."

Egge Haak
Co-founder, Inchainge
The Solution

Experience what textbooks, workshops, and e-learning can't replicate:
The Fresh Connection

Run a virtual manufacturing company where every decision across Purchasing, Supply Chain, Operations, Sales, and Finance creates immediate business consequences.

Experience the complexity of real-world supply chain decision-making, without the real-world risk.

Don't just learn how supply chains work. Experience what it takes to run one.

Why it works

The Science Behind
What Makes Our Training Stick

The STICK Methodology combines five evidence-based principles that transform immersive learning into lasting behaviour change.

S
T
I
C
K
S

Simulation Environment

Experience real business decisions

Participants run a virtual business where every decision has visible consequences. They can experiment, make mistakes, and learn from the outcomes, without putting the real business at risk.

Participants remember what they experience, not just what they were taught.
Simulation Environment
T

Team-Based Learning

Work as one team

Participants work across Purchasing, Sales, Supply Chain, and Operations, experiencing firsthand how decisions in one function impact the rest of the business. The result is stronger collaboration and better cross-functional decision-making.

Better decisions start with shared understanding.
Team-Based Learning
I

Integrated Thinking

Think beyond your function

Participants experience how every decision creates ripple effects across the business, connecting operational choices with financial performance, customer outcomes, and overall business results.

The best decisions consider the whole business.
Integrated Thinking
C

Cause-and-Effect

Learn from every decision

Participants immediately see the impact of their decisions, reflect on the outcomes, and apply those insights in the next round. Every cycle builds confidence, streghtens judgement, and improves future decision-making.

Feedback and reflection create lasting learning.
Cause-and-Effect Learning Loops
K

Keep It Real

Apply it back at work

The simulation is grounded in real business challenges and everyday supply chain decisions, making it easier for participants to transfer new insights directly into their own roles.

Learning creates value when it's applied.
Keep It Real
Testimonials

You're in great company

What our customers say about us

“If an organization wants to break silos, strengthen collaboration, and elevate end-to-end decision-making, this experience is truly worth it.”
Portrait of Matteo Grigolli
Matteo Grigolli Supply Chain & Operations Director at Ferrero
“What I love about The Fresh Connection is how it immerses you in real supply chain decisions across different functions. You quickly see how everything connects and learn to make tough trade-offs as a team in real time.”
Portrait of Louise Moss
Louise Moss Talent and Career Development Lead at Syngenta
“The Fresh Connection continues to be one of the best ways to help people understand complex supply chain interactions.”
Portrait of Daniel Stanton
Daniel Stanton Mr. Supply Chain
Key Competencies

Develop Capabilities That Drive Supply Chain Performance

End-to-End Systems Thinking

End-to-End Systems Thinking

Participants leave able to:
  • Connect decisions across the business
  • Understand cross-functional impact
  • Think beyond their own function
Cross-Functional Alignment and Trade-Off Management

Cross-Functional Alignment & Trade-Off Management

Participants leave able to:
  • Balance competing priorities
  • Make better business trade-offs
  • Collaborate across functions
Data-Driven Decisions with Financial Insight

Data-Driven Decisions with Financial Insight

Participants leave able to:
  • Interpret operational and financial KPIs
  • Connect operational decisions with business performance
  • Make data-driven decisions with confidence
Training Programs

Find the Right Program for Your Team

Whether you're building foundational knowledge or developing experienced supply chain leaders, there's a program designed for your learning objectives.

Introduction to Supply Chain

Foundation

A virtual “traineeship” exploring each company department separately — purchasing, sales, operations & supply chain. The foundation that builds end-to-end understanding.

Format Self-guided / Hybrid
Best for Learners with no supply chain experience
Team learning Individual

Supply Chain Essentials

Intermediate

Introduction to end-to-end thinking and cross-functional dynamics, with focus on inventory and capacity management.

Format Self-guided / Hybrid
Best for For limited supply chain or business knowledge
Team learning Teams of 2

Custom Programs

Built around your business

Customize the training materials to your company, industry, and target audience. We work closely with you to align the simulation to your context from Supply Chain Resilience and S&OP to Integrated Business Planning, Sustainability, Finance, and more.

Ideal for ongoing capability programs and global rollouts.

How it Works?

The learning journey, step by step

Step 1

Select Training Program

Choose the program that fits your audience, objectives, format, and complexity level.

Step 2

Delivery

Teams enter the simulation experience and start applying decisions in a realistic business setting.

Split Cohort into Teams Participants form cross-functional teams of four, each taking a different role in the business game.
Start Live Energetic Kick-Off Participants join a live, energetic kick-off that introduces the challenge, roles, and learning objectives.
Take over a Virtual Company Each team takes over a virtual company and starts making strategic, operational, and financial decisions.
Learning by Doing Cycle Learning by Doing Cycle
Step 3

Training Transfer Back to Work

The real ROI of our training: Insights turn into a personal action plan tied to each participant's real role.

Step 4

Final Results Announcement

Healthy competition closes the program, with top teams advancing to the Global PRO Final.

Step 5

Learner Certificate

In a world where most certifications test what you know - this one proves what you can do.

Most programs can be up and running within days of your first conversation with us.
How to Get Started?

Curious if this could work for your team?

Every organization is different. It starts with a conversation to understand your goals, after which we'll help identify the most suitable learning approach, format, and next steps.

Here's how it typically works:

Define Your Learning Goals

Tell us what you want participants to achieve. We can help identify the most relevant learning outcomes.

Find the Right Setup

Help us understand your audience, team size, and learning context. We'll recommend the best fit for your team.

Experience a Free Pilot

Experience the learning approach firsthand before any commitments with a free pilot group of up to 8 participants.

Let’s Start the Conversation

We'll reach out to learn more about your goals and discuss how we can support your team. When you fill in the form, you’ll receive a brochure with more information about our programs.

No obligations, no costs. Explore a Pilot
FAQ

Frequently Asked Questions

What is The Fresh Connection simulation?
Who are these programs designed for?

Inchainge programs are designed for supply chain professionals at all levels from operational planners and buyers to S&OP leads and senior managers. Programs are especially powerful for cross-functional teams who need to align across departments. No prior supply chain expertise is required.

How long does a typical program take?
Can the program be customised?
How many people can participate simultaneously?
How does learning transfer back to the job?
What happens when I request a pilot?

Ready to Build Supply Chain Capability That Sticks?