The Fresh Connection is a versatile learning experience that can be adapted to meet the learning objectives required by higher education institutions and companies. Decisions related to specific topics in the simulation game can be switched on or off. This way every experience of The Fresh Connection is uniquely tailored to its participants’ needs, whatever their objectives.
Some of the key learning objectives are:
The Fresh Connection is also referred as the Ultimate Value Chain Experience since it covers a wide range of topics relating to Value Chain Management. Participants can experience all sorts of challenges in the value chain of The Fresh Connection. You can read all about these topics in our knowledge library by clicking on any of the ones stated below.
The entire process of creating and delivering products and services
All activities that are undertaken to maintain the logistic operations
Participants get to run their own virtual company called The Fresh Connection, a manufacturer of fruit juices. Faced with declining performance, the management team must get the company back on track as quickly as possible. It is a high-pressure environment in which effective supply chain management is the key to success!
Every decision a participant makes has trade-offs, both within and across roles. Alignment of all the disciplines and the implementation of an effective supply chain strategy will be key to success. Winning will be about generating the best Return on Investment (ROI) for the business while still managing your own team’s Key Performance Indicators (KPI’s) and targets!
Responsible for selecting the right suppliers and agreeing service-level agreements (SLAs) with suppliers, including possible collaboration options.
Must decide on capacity in warehouses and production areas and approve investment in bottling lines and mixers. Can introduces various improvement projects. Has the ability to outsource outbound warehousing.
Manages inventories (safety stock and lot size settings), production intervals and the frozen period of production.
Agrees SLAs with customers, manages the product and customer portfolio, forecasts demand and can introduce collaboration concepts.
The Fresh Connection’s simulation software has been designed to be easy to use for everyone, on any platform from PC to tablet. There is no need to read a hefty manual before starting. All help information is integrated in the game-screens and can be read on a need to know basis.
Customize the complexity of your learning experience with our various thematic extensions.
The Fresh Connection “basic” levels are deeply focused on Supply Chain Management, including topics like safety stocks, trade units, payment terms, supplier selection, production, purchasing and more.
Customize the complexity of your learning experience with our various thematic extensions. Available extensions are: Sales & Operations planning, external collaboration, CO2 footprint/sustainability, or KPI’s.
Take it to the next level with our specialized variants in Constrained Capacity, Supply Chain Risk Management, Strategy Segmentation, or Logistics Footprint.
A high-performing value chain requires collaboration from across the organization. Tearing down silos and creating the right cross-functional mindset can be a serious challenge.
How do you prepare for success? Ideally, you’d like to experiment with different scenarios wherein people learn to overcome various obstacles. This is where we come in: through our business simulation games, participants have the unique opportunity to learn by experience by immediately putting complex theories into practice.
Advantages of experiential learning:
For a subject as vital as Value Chain Management, it is not enough to tell people how it works. They must experience it! The Fresh Connection is a different way of learning that puts participants at the heart of a lifelike simulation so they can experience the impact of every decision they make, not just in their own ‘silo’ but across the business.
By team experience, participants measure their performance and receive constant feedback from the certified trainer leading the business game. Between rounds, participants reflect on their decisions and the outcome. They are introduced to new concepts and then go back to put what they have learned into practice in the next round. It is this ‘Magic Circle’ that makes The Fresh Connection so powerful.
Participants who have experienced The Fresh Connection find it is not only highly effective but has a lasting impact. Delivering long-term benefits based on business best practices makes The Fresh Connection the Ultimate Learning Experience.
The Fresh Connection is now available with textbook! Also available in Dutch!
‘Our Textbook ‘Mastering the Supply Chain’ is highly accredited by educators from all over the globe. It integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out life-like challenges.
“Mastering the Supply Chain is an excellent book that not only covers the understanding of core supply chain management principles but also adds a guided approach to mastering them.”
Prof. Dr Tom Van Woensel
Professor Operations Management and Logistics,
Eindhoven University of Technology (The Netherlands)
and Antwerp Management School (Belgium)
“Playing The Fresh Connection enabled us to provide students hands-on experience with not only quantitative aspects in supply chain management but also the soft skills such as team dynamics and dealing with conflicts of interest.”Prof. dr. Ir. Sander de Leeuw Associate professor of Logistics at VU University Amsterdam
“The Fresh Connection was a challenging test of decision making, commercial awareness and learning agility that requires each individual to understand the impact of their role and actions on the profitability of the whole business.”Adam Lockwood Supply Development Manager at Mars UK
Join this in-depth training to become certified for the Supply Chain business game, The Fresh Connection!
Experience the opportunities and challenges of a resilient value chain