About the teaching case

Sumérjase en el juego online “The Fresh Connection” junto con sus estudiantes para un estudio completo del caso práctico sobre gestión de riesgo.

En “The Fresh Connection”, desafiamos a los estudiantes con un problema en la cadena de suministro relacionado con el COVID-19: una empresa de jugos que tiene dificultades para obtener la Vitamina C desde China. Acompañado por un caso práctico en estilo Harvard, desafiamos a los estudiantes para obtener recomendaciones sobre cómo solventar el problema. El aprendizaje para los estudiantes es haber entendido los principios de gestión del riesgo.


¿Qué incluye este caso práctico online? :

  • Caso práctico en estilo Harvard sobre la gestión del riesgo y el COVID-19
  • Temas para debatir en clase
  • Video introductorio sobre “The fresh Connection”
  • Acceso al juego interactivo online “The Fresh Connection” para los estudiantes y el profesor (versión de solo lectura)
  • Notas lectivas completas para usar en la simulación

Meet the authors

Ed Weenk, EngD

Freelance professional: Supply Chain | Consulting | Business Gaming | Training


Senior Lecturer

Maastricht School of Management

Senior associate professor

EADA Business School Barcelona

My professional passions are sustainable operations & supply chain, managers & management, projects & project management, training & teaching and business simulations & experiential learning.

My latest book, “Mastering the circular economy. A practical approach to the circular business model transformation”, was published in May 2021 by Kogan Page. Previous books are “Mastering the Supply Chain. Principles, practice and real-life applications” from 2019, available in English and Dutch and “The Perfect Pass. What the manager can learn from the football trainer”, from 2012, published in Dutch, English and Spanish.

Michiel Steeman

Managing Director



Windesheim University of Applied Sciences


Annona Deep Tier Impact Finance bv

Chairman of the Board

Supply Chain Finance Community

Board Member

GSRD Foundation

In 2012 I launched The Cool Connection, a business simulation and training tool that bridges the physical and financial supply chain by bringing together finance, sales, procurement and supply chain in a virtual decision-making environment.  From 2009 to 2012 I was elected into the Executive Committee of Factors Chain International, a worldwide organization with more than 300 members in over 65 countries. I hold a Master’s degree in Financial Economics from Erasmus University in Rotterdam. My working experience includes a variety of roles for Deutsche, NIB Capital, NMB-Heller such as relationship management, risk management and marketing. In my last role at ING, I was member of the board and responsible for product development and strategy for leasing and factoring with operations in 14 countries and almost 3000 employees. My further interests include traveling, hiking, mountaineering and of course my family as a proud father of three daughters.

Prof. Dr. Luis Herrera del Canto

Associate Professor in the School of Industrial and Systems Engineering

Monterrey Institute of Technology

is an Associate Professor in the School of Industrial and Systems Engineering at the Monterrey Institute of Technology. He received his Ph.D in Industrial Engineering with special focus in Supply Chain Engineering from the Georgia Institute of Technology in 2007. His research focuses primarily on transportation and logistics systems planning and control, with a focus both on innovative modeling and solution methodologies, and on challenging application areas including dynamic and stochastic vehicle routing and scheduling, reverse logistics network design, and congestion analysis of transportation networks. His primary analysis tools are combinatorial optimization and discrete-event simulation modeling.

Dr. Herrera has published papers, speaks at continuing education short courses, develops design and analysis software, and consults in various areas of supply chain systems design. He is currently developing solutions for various problems of logistics systems (Wal-Mart, Bachoco, BIMBO, Pepsico), material flow systems, manufacturing, warehousing, and distribution facilities design.

Joaquín Jiménez Krijgsman MSc

Managing Partner | Director


is active in Supply Chain Finance consulting, for banks and companies and issues related to working capital and the financial supply chain. His specialty is in working capital financing and international trade through digital platforms integrating buyers, sellers and investors.

He previously spent 13 years at ING’s commercial banking arm, most recently as director of working capital solutions. He also served as head of supply chain finance, with roles based in Amsterdam and Moscow. Joaquin was also sales director at Capital Chains, an Amsterdam-based consultancy firm that works with corporates, financial institutions and fintech platforms on their SCF arrangements.