Collaboration Provides A Game Changer For Value Chain Leaders

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Leading education solution provider, Inchainge, is delighted to announce the success of its latest Supply Chain Sustainability Masterclass in conjunction with Cranfield School of Management.



Minding your Ps

The event, which took place at Cranfield School of Management in Wharley End between the 14th and 16th of March provided a dynamic learning experience filled with valuable insights and sustainable takeaways.

The masterclass was created to reward the winning teams of the Global PRO Challenge – the largest supply chain competition for professionals worldwide. Participants are challenged to be the best at managing a virtual manufacturing company, The Fresh Connection.

The exclusive workshop saw a diverse group of professionals participate, including employees from companies such as – Manutan, Mars, JPS, Citwell, Argon & Co, Circular Clarity and last year’s winners, Hitachi.

During the workshop, the winning teams got hands-on with sustainability by managing the virtual business, The Triple Connection; a web-based business game that tasks participants with actioning priorities to achieve a balance of profitability and sustainability. The Triple Connection is based upon the principle of the three Ps – People, Prosperity, and Planet.


 “not being sustainable is not an option any longer”


Associate Professor Ioannis Koliousis, the Director of Executive Development for Supply Chain Management at Cranfield University and the lead of this programme notes that “not being sustainable is not an option any longer and we need to focus on improving our supply chains, which starts from training our executives; the Triple Connection is a serious game that significantly reduces the time to master these concepts.”



About Inchainge

Founded in 2010, Netherlands based Inchainge provides game-based learning solutions for value chain management which are used by over 700 universities worldwide as well as many of the globe’s most successful companies. Inchainge was created to provide a real world virtual learning environment for learners looking to accelerate their professional development and career readiness.

Inchainge’s Co-founder, Hans Kremer, says, “As the world is constantly pushing towards a more sustainable way of utilising resources, companies are compelled to re-look at their overall value. We look at sustainability in line with the United Nations’ Sustainable Development Goals and encompass this with our three Ps – People, Planet and Profit”.