Mastering the Circular Economy

A Practical Approach to the Circular Business Model Transformation

By Ed Weenk and Rozanne Henzen

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Key features of the book at a glance

  • Gain a deeper understanding of the circular economy with a mix of theory and practice to encourage experiential learning
  • Explores how different roles in supply chain management, purchasing, finance and sales must collaborate to create the right circular strategy for the business
  • Examines the wider societal context of the circular economy and its applications to an individual company, focusing on business models, profitability and transformation
  • Includes reflections, exercises and examples to aid understanding of the challenges, opportunities and practical implications of transforming to a circular business model
  • Online resources: free introductory access to the online business simulation game The Blue Connection, supporting templates, videos and example course designs