Supply Chain Segmentation

Introduction

Help students understand why segmentation is a competitive advantage

Too often, supply chains are built around averages. But in real-world business, different customers and products require different approaches.

In this immersive learning experience, students take on executive roles in a struggling orange fruit juice manufacturing company. Their challenge is to redesign the supply chain using segmentation strategies that match customer needs, product characteristics, and business priorities.

By working through realistic trade-offs and analyzing outcomes, students learn to apply segmentation thinking to improve service levels, reduce costs, and increase agility in a dynamic marketplace.

Some of the Covered Concepts