Supply Chain Segmentation

Teach students how one size does not fit all. Let them explore customer and product segmentation through game-based learning that reveals the strategic impact of tailored supply chains.

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Standard Course Duration: 12-16 hoursStandard Course Setup: 6 Rounds

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Introduction

Who is This For

Learning Outcomes

Support for Educators

Benefits for Students

Business Game

Topics

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Introduction

Help students understand why segmentation is a competitive advantage

Too often, supply chains are built around averages. But in real-world business, different customers and products require different approaches.

In this immersive learning experience, students take on executive roles in a struggling orange fruit juice manufacturing company. Their challenge is to redesign the supply chain using segmentation strategies that match customer needs, product characteristics, and business priorities.

By working through realistic trade-offs and analyzing outcomes, students learn to apply segmentation thinking to improve service levels, reduce costs, and increase agility in a dynamic marketplace.

Some of the Covered Concepts

Market Segments Hybrid Supply Chain Strategy Sales Forecast and Product-Market Combination

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Who is this for

Most Relevant Courses

This learning solution is often used in:

Supply Chain Strategy and Customer Value

Operations Management

Flexible Manufacturing Strategies

Production and Operations Management

Use this module at course level or integrate it into a multi-year program to build progressive student competencies across your curriculum.
Explore our best-practice example for bachelor business programs to see how it all comes together.

Learning Outcomes

This learning solution helps students develop core competencies essential for today’s job market.

Manage new customers and products by assessing new opportunities with new customers and new product innovations.

Adapt your supply chain per segment by choosing new production lines to fit your hybrid strategy.

Bring your strategy into action per segment through tactical decisions.

Analyze your product market combination to segment the right way.

Practice quick decision-making and focus on the right information and KPIs.

Support for Educators

Inchainge: More Than a Tool.
Your Partner in Teaching.

Each learning solution is designed to strengthen your course delivery, supported by expert guidance, resources, and tools that help you teach with confidence from start to finish.

The Essentials

Always Included

Everything you need to teach with confidence and deliver a world-class learning experience:

Full onboarding

Access guidance from our product specialists, all experienced educators, across onboarding, course design, didactics, delivery, and evaluation.

24/7 Technical Support Line

Train the Trainer Program

Teaching Materials Library

Student Certificates of Participation

Global Student Challenge

Global Educator & Trainer Challenge

The Add-ons

For Deeper Learning and Educator Efficiency

Advanced tools that personalize learning, strengthen reflection, save valuable time, and reduce costs:

AI Dynamic Debriefs New

Belbin AI Team Roles Feedback New

AI Tutor Available 2026

Benefits for Students

Give Your Students a Competitive Edge in Today’s Workforce

Highest Learning Impact

Enhancing student engagement through experiential learning, resulting in improved retention and comprehension levels.
What is Experiential Learning?
Real-world Application

Bridging the gap between theoretical concepts and real-world applications, preparing students for practical challenges.
Develop T-shaped Professionals

Fostering proficiency in specialized areas of supply chain management and interdisciplinary skills crucial for students’ career success.
Learner-centric Experience

Fully immersing students in a risk-free environment, making strategic, cross-functional business decisions.
Elevate Professional Competencies

Cultivating critical thinking alongside real-world skills such as decision-making, negotiation, collaboration, and more!
Personalized Student Certification

After finishing a course with one of our business games, your students can showcase their performance with an official personalized certificate!
#1 Global Student Challenge

Exclusive access to the challenge for your top performing students in a course with (one of) our business games.
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Student Privacy Guaranteed

Your students’ privacy matters. We meet all regulations and laws governing the privacy of student data.

Business Game

Powered by the World’s Leading Cloud-based Business Game: The Fresh Connection

At the heart of this learning experience is The Fresh Connection, the world’s leading business simulation for value chain management.

Students step into executive roles such as VP Sales, VP Purchasing, VP Operations, and VP Supply Chain. Working together as a team, they analyze data, align decisions, and experience the full complexity of managing a supply chain from beginning to end.

Used by top universities and global companies, The Fresh Connection brings theory to life through competitive, scenario-based learning that drives engagement and deep understanding.