Help students build supply chains that can bend without breaking. Let them discover how to stay competitive and responsive in an unpredictable world.
Schedule your demoModern supply chains are no longer judged only by cost or speed. Resilience has become a strategic advantage.
In this simulation, students manage the supply chain of a struggling orange fruit juice manufacturing company. They face disruptions, shifts in demand, supplier delays, and more. Their challenge is to make smart, cross-functional decisions that protect performance while maintaining agility.
By exploring the tension between optimization and resilience, students learn how to adapt supply chain strategies without losing control.
This learning solution is often used in:
Purchasing Sourcing and Contract Management
Integrative Case Competition
Special Problems in Business
Business Analytics and Management-Decision Making
Building Resilient Supply Chains
Develop core competencies during the business simulation training
Every one of our learning solutions is built with one goal in mind: to make your job easier and your teaching more impactful. From onboarding to course delivery and beyond, we offer tailored support designed for higher education.
Enhancing student engagement through experiential learning, resulting in improved retention and comprehension levels.
What is Experiential Learning?Bridging the gap between theoretical concepts and real-world applications, preparing students for practical challenges.
Fostering proficiency in specialized areas of supply chain management and interdisciplinary skills crucial for students’ career success.
Fully immersing students in a risk-free environment, making strategic, cross-functional business decisions.
Cultivating critical thinking alongside real-world skills such as decision-making, negotiation, collaboration, and more!
After finishing a course with one of our business games, your students can showcase their performance with an official personalized certificate!
Exclusive access to the challenge for your top performing students in a course with (one of) our business games.
Read moreYour students’ privacy matters. We meet all regulations and laws governing the privacy of student data.
At the heart of this learning experience is The Fresh Connection, the world’s leading business simulation for value chain management.
Students step into executive roles such as VP Sales, VP Purchasing, VP Operations, and VP Supply Chain. Working together as a team, they analyze data, align decisions, and experience the full complexity of managing a supply chain from beginning to end.
Used by top universities and global companies, The Fresh Connection brings theory to life through competitive, scenario-based learning that drives engagement and deep understanding.
Effortlessly blend experiential learning into your curriculum.
Need guidance? Our Education Advisors will help you find the perfect fit for your teaching needs.