Supply Chain and Market Expansion

Teach students how to expand into new markets through smart supply chain design. From warehouse placement to LSP selection, this course builds the strategic mindset needed to scale operations effectively.

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Standard Course Duration: 12-16 hoursStandard Course Setup: 6 Rounds

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Introduction

Who is This For

Learning Outcomes

Support for Educators

Benefits for Students

Business Game

Topics

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Introduction

Help students understand how supply chain decisions enable market growth

Expanding into new regions isn’t just a commercial decision. It requires supply chain alignment, strategic thinking, and cross-functional coordination.

In this immersive learning experience, students are part of a struggling orange fruit juice manufacturing company. Their mission is to explore new sales areas and expand into them while managing complexity across logistics, inventory, production, and partner selection.

They’ll experience how smart network design, LSP choices, and production forecasting are all key to supporting commercial growth.

Some of the Covered Concepts

Logistics Network Design Warehouse Location and Transportation Design Global Market Expansion

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Who is this for

Most Relevant Courses

This learning solution is often used in:

Logistics and Supply Chain Management

Logistics Operations

Global Logistics and Distribution

Intermediate Supply Chain Management

Learning Outcomes

Develop core competencies during the business simulation training

Experience the different trade-offs of multiple sales areas. Understand that moving into other sales areas is strategic and requires teamwork.

Learn about distribution footprint alternatives and select the right LSPs and transport modalities.

Manage your LSPs and customer expectations by choosing the right partners and making the right promises in quality, flexibility, and reliability.

Bring your strategy into action through tactical decisions. Improve your production process, manage your inventory, and forecast your sales.

Choose your warehouse locations. Are you going for a local warehouse or a centralized footprint?

Support for Educators

Inchainge: More Than a Tool.
Your Partner in Teaching.

Every one of our learning solutions is built with one goal in mind: to make your job easier and your teaching more impactful. From onboarding to course delivery and beyond, we offer tailored support designed for higher education.

Industry-Driven Curriculum
We bring real-world supply chain expertise and best practices directly into the classroom, ensuring your curriculum is always aligned with industry needs.

Dedicated Product Specialists
One-on-one support to help you align the simulation with your course goals and teaching style.

24/7 Support
Reach out anytime, before, during, or after your course.

Free Onboarding for Educators
Get up to speed quickly with our Train the Trainer Programs.

Content Library
Access a library of ready-to-use teaching materials: slide decks, student exercises, and way more.

Benefits for Students

Give Your Students a Competitive Edge in Today’s Workforce

Highest Learning Impact

Enhancing student engagement through experiential learning, resulting in improved retention and comprehension levels.
What is Experiential Learning?
Real-world Application

Bridging the gap between theoretical concepts and real-world applications, preparing students for practical challenges.
Develop T-shaped Professionals

Fostering proficiency in specialized areas of supply chain management and interdisciplinary skills crucial for students’ career success.
Learner-centric Experience

Fully immersing students in a risk-free environment, making strategic, cross-functional business decisions.
Elevate Professional Competencies

Cultivating critical thinking alongside real-world skills such as decision-making, negotiation, collaboration, and more!
Personalized Student Certification

After finishing a course with one of our business games, your students can showcase their performance with an official personalized certificate!
#1 Global Student Challenge

Exclusive access to the challenge for your top performing students in a course with (one of) our business games.
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Student Privacy Guaranteed

Your students’ privacy matters. We meet all regulations and laws governing the privacy of student data.

Business Game

Powered by the World’s Leading Cloud-based Business Game: The Fresh Connection

At the heart of this learning experience is The Fresh Connection, the world’s leading business simulation for value chain management.

Students step into executive roles such as VP Sales, VP Purchasing, VP Operations, and VP Supply Chain. Working together as a team, they analyze data, align decisions, and experience the full complexity of managing a supply chain from beginning to end.

Used by top universities and global companies, The Fresh Connection brings theory to life through competitive, scenario-based learning that drives engagement and deep understanding.