Fireside Chat

Navigating the Complex World of Supply Chain Sustainability:
Insights from an Expert

What's the role of critical raw materials?
How to close the Sustainability Skills Gap?
Can Circularity drive economic growth?

Join us online

Experience sustainable business game, The Triple Connection

Thursday, November 24th 2022

15:00 - 16:30, CET (UTC+2)

Wherever you are... Online!

Join us for an exciting fireside chat hosted by Noah Schaul, Director Corporate Training at Inchainge. Our guest speaker is Elmer Rietveld, a renowned researcher at TNO. He is experienced in fields such as material science, supply chain management, and welfare economics. With expertise in critical raw materials and circular economy, he is uniquely positioned to offer valuable insights.

TNO is one of the largest independent research organizations in the Netherlands. Also known for its cutting-edge innovation in applied sciences and technology.

We'll be discussing the critical role of supply chain management in driving a more sustainable future. Don't miss this exciting opportunity. Join us online to learn from a leading expert in the field.


We'll dive into a range of thought-provoking topics, including:

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The role of critical raw materials in the transition to a circular economy.
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The potential for circular economy practices to drive economic growth and job creation.
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Sustainable Supply Chain Management: It's not just the right thing to do, It's good business.
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Is the funnel of career-ready talent for an increasingly complex and demanding job market drying up?

Join the conversation! Learn from one of the leading experts in critical raw materials and circular economy. Don't miss this exciting opportunity to expand your knowledge and network with industry professionals.

Stay updated on the latest developments in this rapidly evolving field.

Fireside chat with


Elmer Rietveld

Senior researcher at TNO: critical raw materials, circular economy, ESG and international trade

Elmer Rietveld is an internationally acknowledged researcher in the field of critical raw materials and circular economy. He possesses a diverse range of skills and knowledge spanning various fields. This includes material science, supply chain management, and welfare economics. Elmer is uniquely positioned to offer insights into the challenges and opportunities of this emerging field.

Learn more about Elmer

Noah Schaul

Director Corporate Training at Inchainge

Noah, Director Corporate Training at Inchainge, has a passion for all things related to circularity. Originally from Luxembourg, he began his studies and professional career in the Netherlands where he lived for 6 years.

Noah is a master trainer for Inchainge's circular business game, The Blue Connection, and a contributor to the textbook Mastering the Circular Economy. He is dedicated to developing applied circular learning programs. And inspiring companies to adopt circular practices in the Netherlands and beyond. He currently resides in Barcelona, Spain.

Experience our latest business simulation game, The Triple Connection. The Triple Connection gives participants the unique opportunity to explore some dynamic aspects of sustainability, including the approach through the triple bottom line as well as considering the Sustainability Development Goals set out by the UN.  

In this session, participants will have the opportunity to: 

  • Discover the various features of the business simulation game 
  • Experience how decisions can impact every part of the value chain 
  • Learn how to get started with the Triple Connection

The session will be conducted by our co-founded Egge Haak who played a pivotal role in the development of the business simulation game.

About the Triple Connection

The Triple Connection engages its participants in implementing a sustainable strategy for a virtual chocolate milk manufacturer. Participants will be confronted with various real-life, real-time dilemmas. They will be compelled to make decisions that are critical to maintaining a fair balance between profitability and sustainability.  


To add the flair of a real-world experience, The Triple Connection comes with the added element of a limited budget. This pushes participants to be more acute with their analysis. Alignment and strong cross-functional communications are key to setting the right priorities in place! 


The Triple Connection finds its roots in the cacao industry and follows the path to create maximum value in its sustainable value chain of chocolate milk. This kind of value creation requires multiple high-level roles to align on the concept of the 3Ps: People, Planet, Prosperity! It also takes into consideration 13 out of 17 Sustainability Development Goals (SDGs) set by the United Nations. Meaning that participants also have to take into account the life-like consequences of every decision that they make. 

Some of the learning objectives of the business game are:

  • What kind of strategies can one use to create a sustainable value chain? 
  • How to prevent greenwashing by aligning ambition and realization 
  • How to source in a sustainable manner 
  • How to choose the right channels in relation to sustainable goals 
  • What are the trade-offs and priorities when it comes to sustainability? 

Does this look like something that might interest you? Join us by registering below for this experience session. Feel free to invite your colleagues and peers.  



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