About the teaching case

Collegati al gioco online ‘The Fresh Connection’ assieme ai tuoi studenti e approfondisci un caso studio sul Risk Management.

Nella ‘The Fresh Connection’, gli studenti avranno l’opportunita’ di affrontare un problema della supply chain legato al Corona virus: un’azienda di succhi di frutta ha difficolta’ ad approvvigionarsi di Vitamina C dal suo fornitore in Cina. Gli studenti, guidati da un caso studio in “stile” Harvard, dovranno dare delle soluzioni per risolvere il problema. L’obiettivo del caso e’ quello di fornire agli studenti i principi del Risk Management.


Cosa e’ incluso nel caso studio online?:

  • Caso studio sul Risk Management e il COVID-19, in stile Harvard
  • Spunti di discussione per le lezioni in aula
  • Accesso per studenti e professori al gioco interattivo ‘The Fresh Connection’ (solo visualizzazione)
  • Appunti completi per usare il gioco

Meet the authors

Ed Weenk, EngD

Freelance professional: Supply Chain | Consulting | Business Gaming | Training


Senior Lecturer

Maastricht School of Management

Senior associate professor

EADA Business School Barcelona

My professional passions are sustainable operations & supply chain, managers & management, projects & project management, training & teaching and business simulations & experiential learning.

My latest book, “Mastering the circular economy. A practical approach to the circular business model transformation”, was published in May 2021 by Kogan Page. Previous books are “Mastering the Supply Chain. Principles, practice and real-life applications” from 2019, available in English and Dutch and “The Perfect Pass. What the manager can learn from the football trainer”, from 2012, published in Dutch, English and Spanish.

Michiel Steeman

Managing Director



Windesheim University of Applied Sciences


Annona Deep Tier Impact Finance bv

Chairman of the Board

Supply Chain Finance Community

Board Member

GSRD Foundation

In 2012 I launched The Cool Connection, a business simulation and training tool that bridges the physical and financial supply chain by bringing together finance, sales, procurement and supply chain in a virtual decision-making environment.  From 2009 to 2012 I was elected into the Executive Committee of Factors Chain International, a worldwide organization with more than 300 members in over 65 countries. I hold a Master’s degree in Financial Economics from Erasmus University in Rotterdam. My working experience includes a variety of roles for Deutsche, NIB Capital, NMB-Heller such as relationship management, risk management and marketing. In my last role at ING, I was member of the board and responsible for product development and strategy for leasing and factoring with operations in 14 countries and almost 3000 employees. My further interests include traveling, hiking, mountaineering and of course my family as a proud father of three daughters.

Rita Giuffrida

Research Analyst

Trust-IT Services

Research Analyst

COMMpla srl

She is an Industrial Engineer with international working experience in Supply Chain and Project Management in food industries. Originally from Italy, she has multicultural spirit, and has also lived in Sweden and Poland for studies and working purposes. After several years in the industry world, she decided to change her working career and join the education and digital fields.

Her passions are mainly linked to the circular economy and sustainability. She is always eager to learn new things. Indeed, it is not uncommon to find her reading books about subjects she never studied before or learning new languages.