About the teaching case

Dive into the online game ‘The Fresh Connection’ together with your students for an immersed case study on Risk Management.

In ‘The Fresh Connection’, students are challenged with a Corona-related supply chain issue: a juice company that struggles to source its Vitamin C from China. Accompanied by a Harvard-style Teaching Case, students are challenged to come up with recommendations to solve the issue. The learning outcome is for students to have an understanding of Risk Management principles.

Recent events, from the war in Ukraine to the Covid-19 crisis, highlight how fragile global supply chains can be. When disruptions hit locally, whether in manufacturing or distribution, the effects can spread fast and wide. For instance, at one point, 75% of U.S. businesses grappled with supply chain issues, according to Fortune. Now, we face a crucial question: How can we better safeguard against these disruptions and quickly address issues in the value chain?


What’s included in this FREE online teaching case?

  • Harvard-style Teaching Case on Risk Management and Covid-19
  • Class discussion points
  • Introduction video about ‘The Fresh Connection’
  • Access for both students and teachers to the interactive online game ‘The Fresh Connection’ (watch only)
  • Comprehensive teaching notes

Meet the authors

Ed Weenk, EngD

Freelance professional: Supply Chain | Consulting | Business Gaming | Training


Senior Lecturer

Maastricht School of Management

Senior associate professor

EADA Business School Barcelona

My professional passions are sustainable operations & supply chain, managers & management, projects & project management, training & teaching and business simulations & experiential learning.

My latest book, “Mastering the circular economy. A practical approach to the circular business model transformation”, was published in May 2021 by Kogan Page. Previous books are “Mastering the Supply Chain. Principles, practice and real-life applications” from 2019, available in English and Dutch and “The Perfect Pass. What the manager can learn from the football trainer”, from 2012, published in Dutch, English and Spanish.

Michiel Steeman

Managing Director



Windesheim University of Applied Sciences


Annona Deep Tier Impact Finance bv

Chairman of the Board

Supply Chain Finance Community

Board Member

GSRD Foundation

In 2012 I launched The Cool Connection, a business simulation and training tool that bridges the physical and financial supply chain by bringing together finance, sales, procurement and supply chain in a virtual decision-making environment.  From 2009 to 2012 I was elected into the Executive Committee of Factors Chain International, a worldwide organization with more than 300 members in over 65 countries. I hold a Master’s degree in Financial Economics from Erasmus University in Rotterdam. My working experience includes a variety of roles for Deutsche, NIB Capital, NMB-Heller such as relationship management, risk management and marketing. In my last role at ING, I was member of the board and responsible for product development and strategy for leasing and factoring with operations in 14 countries and almost 3000 employees. My further interests include traveling, hiking, mountaineering and of course my family as a proud father of three daughters.