Product-as-a-Service

This compact module introduces students to the core principles of PaaS, equipping them with the knowledge to transition from ownership to access-based models

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Standard Course Duration: 6-8 hoursStandard Course Setup: 8 Rounds

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Introduction

Who is This For

Learning Outcomes

Support for Educators

Benefits for Students

Business Game

Topics

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Introduction

Show students how to shift from “make, sell, dispose” to Product-as-a-Service

Most students are taught in a linear context: take, make, waste. But the circular economy requires a different approach. One where value is created through access, not ownership.

In this simulation, students take the management of an e-bike manufacturer to transition towards a Product-as-a-Service circular model. Instead of selling products, the company offers subscriptions or pay-per-use models, retaining ownership while handling maintenance and upgrades (For example SwapFiets and GoSharing). Students evaluate the financial impact of PaaS, redesign products to support durability and reverse logistics, and assess how circularity can drive business growth.

This hands-on module connects circular theory to business practice. Students learn to rethink product delivery, calculate trade-offs between cost and sustainability, and measure the impact of PaaS models using real circularity metrics.

Some of the Covered Concepts

Circular Business (Models) Product-as-a-Service Circularity Sustainability

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Who is this for

Most Relevant Courses

This learning solution is often used in:

Product-as-a-Service Strategy

Introduction to Circular Concepts

Circular Economy Foundations

Learning Outcomes

This learning solution helps students develop core competencies essential for today’s job market.

Learn about the financial impact of a Product-as-a-service business model

Learn about the relation with your product design

Learn how to make a circular transition profitable

Learn how to measure circularity

Support for Educators

Inchainge: More Than a Tool.
Your Partner in Teaching.

Each learning solution is designed to strengthen your course delivery, supported by expert guidance, resources, and tools that help you teach with confidence from start to finish.

The Essentials

Always Included

Everything you need to teach with confidence and deliver a world-class learning experience:

Full onboarding

Access guidance from our product specialists, all experienced educators, across onboarding, course design, didactics, delivery, and evaluation.

24/7 Technical Support Line

Train the Trainer Program

Teaching Materials Library

Student Certificates of Participation

Global Student Challenge

Global Educator & Trainer Challenge

The Add-ons

For Deeper Learning and Educator Efficiency

Advanced tools that personalize learning, strengthen reflection, save valuable time, and reduce costs:

Benefits for Students

Give Your Students a Competitive Edge in Today’s Workforce

Highest Learning Impact

Enhancing student engagement through experiential learning, resulting in improved retention and comprehension levels.
What is Experiential Learning?
Real-world Application

Bridging the gap between theoretical concepts and real-world applications, preparing students for practical challenges.
Develop T-shaped Professionals

Fostering proficiency in specialized areas of supply chain management and interdisciplinary skills crucial for students’ career success.
Learner-centric Experience

Fully immersing students in a risk-free environment, making strategic, cross-functional business decisions.
Elevate Professional Competencies

Cultivating critical thinking alongside real-world skills such as decision-making, negotiation, collaboration, and more!
Personalized Student Certification

After finishing a course with one of our business games, your students can showcase their performance with an official personalized certificate!
#1 Global Student Challenge

Exclusive access to the challenge for your top performing students in a course with (one of) our business games.
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Business Game

Powered by the World’s Leading Circular Economy Simulation: The Blue Connection

At the core of this learning experience is The Blue Connection, the simulation that challenges students to create circular value chains.

Students step into executive roles such as VP Sales, VP Purchasing, VP Operations, and VP Finance. Working as a team, they align circular strategy across departments, manage product design and recovery, and experiment with new revenue models.

Used by top universities and global companies, The Blue Connection brings the circular economy to life through engaging, scenario-based learning that drives deep understanding and strategic thinking.