Product-as-a-Service

This compact module introduces students to the core principles of PaaS, equipping them with the knowledge to transition from ownership to access-based models

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Standard Course Duration: 6-8 hoursStandard Course Setup: 8 Rounds

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Introduction

Who is This For

Learning Outcomes

Support for Educators

Benefits for Students

Business Game

Topics

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Introduction

Show students how to shift from “make, sell, dispose” to Product-as-a-Service

Most students are taught in a linear context: take, make, waste. But the circular economy requires a different approach. One where value is created through access, not ownership.

In this simulation, students take the management of an e-bike manufacturer to transition towards a Product-as-a-Service circular model. Instead of selling products, the company offers subscriptions or pay-per-use models, retaining ownership while handling maintenance and upgrades (For example SwapFiets and GoSharing). Students evaluate the financial impact of PaaS, redesign products to support durability and reverse logistics, and assess how circularity can drive business growth.

This hands-on module connects circular theory to business practice. Students learn to rethink product delivery, calculate trade-offs between cost and sustainability, and measure the impact of PaaS models using real circularity metrics.

Some of the Covered Concepts

Circular Business (Models) Product-as-a-Service Circularity Sustainability

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Who is this for

Most Relevant Courses

This learning solution is often used in:

Product-as-a-Service Strategy

Introduction to Circular Concepts

Circular Economy Foundations

Learning Outcomes

Develop core competencies during the business simulation training

Learn about the financial impact of a Product-as-a-service business model

Learn about the relation with your product design

Learn how to make a circular transition profitable

Learn how to measure circularity

Support for Educators

Inchainge: More Than a Tool.
Your Partner in Teaching.

Every one of our learning solutions is built with one goal in mind: to make your job easier and your teaching more impactful. From onboarding to course delivery and beyond, we offer tailored support designed for higher education.

Industry-Driven Curriculum
We bring real-world supply chain expertise and best practices directly into the classroom, ensuring your curriculum is always aligned with industry needs.

Dedicated Product Specialists
One-on-one support to help you align the simulation with your course goals and teaching style.

24/7 Support
Reach out anytime, before, during, or after your course.

Free Onboarding for Educators
Get up to speed quickly with our Train the Trainer Programs.

Content Library
Access a library of ready-to-use teaching materials: slide decks, student exercises, and way more.

Benefits for Students

Give Your Students a Competitive Edge in Today’s Workforce

Highest Learning Impact

Enhancing student engagement through experiential learning, resulting in improved retention and comprehension levels.
What is Experiential Learning?
Real-world Application

Bridging the gap between theoretical concepts and real-world applications, preparing students for practical challenges.
Develop T-shaped Professionals

Fostering proficiency in specialized areas of supply chain management and interdisciplinary skills crucial for students’ career success.
Learner-centric Experience

Fully immersing students in a risk-free environment, making strategic, cross-functional business decisions.
Elevate Professional Competencies

Cultivating critical thinking alongside real-world skills such as decision-making, negotiation, collaboration, and more!
Personalized Student Certification

After finishing a course with one of our business games, your students can showcase their performance with an official personalized certificate!
#1 Global Student Challenge

Exclusive access to the challenge for your top performing students in a course with (one of) our business games.
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Business Game

Powered by the World’s Leading Circular Economy Simulation: The Blue Connection

At the core of this learning experience is The Blue Connection, the simulation that challenges students to create circular value chains.

Students step into executive roles such as VP Sales, VP Purchasing, VP Operations, and VP Finance. Working as a team, they align circular strategy across departments, manage product design and recovery, and experiment with new revenue models.

Used by top universities and global companies, The Blue Connection brings the circular economy to life through engaging, scenario-based learning that drives deep understanding and strategic thinking.