Help students lead the shift from “take-make-dispose” to circular value chains. Through game-based learning, they’ll design for reuse, recover value from used products, and rethink business models to reduce waste.
Schedule your demoMost students learn in a linear context: source, make, sell, repeat. But the future of business demands a circular mindset. One that reduces waste and redefines value creation.
In this simulation, students take on executive roles at an e-bike manufacturer making the transition to a circular business model. They design circular products, implement reverse logistics, and explore strategies like remanufacturing and Product-as-a-Service.
This hands-on experience connects strategy to execution. Students learn how to reduce environmental impact, improve circularity metrics, and create new business value through smarter sourcing, product recovery, and financial models.
This learning solution is often used in:
Circular Economics
Circular Value Networks
Circular Supply Chains
Circular Business Models
Waste, Circular Economy and Life Cycle Management
Business Analytics and Management-Decision Making
Sustainable Business
Special Topics in Business
Develop core competencies during the business simulation training
Every one of our learning solutions is built with one goal in mind: to make your job easier and your teaching more impactful. From onboarding to course delivery and beyond, we offer tailored support designed for higher education.
Enhancing student engagement through experiential learning, resulting in improved retention and comprehension levels.
What is Experiential Learning?Bridging the gap between theoretical concepts and real-world applications, preparing students for practical challenges.
Fostering proficiency in specialized areas of supply chain management and interdisciplinary skills crucial for students’ career success.
Fully immersing students in a risk-free environment, making strategic, cross-functional business decisions.
Cultivating critical thinking alongside real-world skills such as decision-making, negotiation, collaboration, and more!
After finishing a course with one of our business games, your students can showcase their performance with an official personalized certificate!
Exclusive access to the challenge for your top performing students in a course with (one of) our business games.
Read moreYour students’ privacy matters. We meet all regulations and laws governing the privacy of student data.
At the core of this learning experience is The Blue Connection, the simulation that challenges students to create circular value chains.
Students step into executive roles such as VP Sales, VP Purchasing, VP Operations, and VP Finance. Working as a team, they align circular strategy across departments, manage product design and recovery, and experiment with new revenue models.
Used by top universities and global companies, The Blue Connection brings the circular economy to life through engaging, scenario-based learning that drives deep understanding and strategic thinking.
Effortlessly blend experiential learning into your curriculum.
Need guidance? Our Education Advisors will help you find the perfect fit for your teaching needs.