event

What do I get out of this game-play session?

• Play 2 rounds of Supply Chain business game, The Fresh Connection in a team
• Explore all of the topics that The Fresh Connection offers
• Understand the game set up and dynamics
• Experience the power of experiential learning with a business game
• Get inspired to add a business game to your course

The answers to these questions will be derived from your own experience after two rounds of gameplay based on the ‘learning by doing’ principle.

During this event, you will be put in a team with other participants. You and your team will experience the power of true alignment and a well-articulated supply chain strategy, supported by tactical skills and knowledge.

About The Fresh Connection

The Fresh Connection is a cross-functional business simulation game focused on Value Chain Management. The business game challenges its participants to implement an effective supply chain strategy for a (virtual) manufacturer of fruit juices faced with declining performance.

The Fresh Connection is versatile and can be used for courses of varying complexity and at all levels of higher education so students can develop their hard- and soft skills. Additionally, it can be used for in-company trainings to help foster cross-functional alignment and highlight the importance of Strategic Value Chain Management.

The Fresh Connection is also available with textbook Mastering the Supply Chain by Ed Weenk, making it easy to implement the business simulation game into your curriculum.

Register now! 

If you want to join us? Please register with the form below. Feel free to invite your colleagues/peers to this event!