Book webinar: ‘Mastering the Circular Economy’ with co-author Ed Weenk

Tuesday, September 20th 2022

15:00 - 16:00 , CEST (UTC+2)

Wherever you are... Online!

Companies are more aware than ever of the impact that they leave on the environment, the community, and the employees. While revenue continues to be one of the priorities, it is not the only priority. Companies are striving to make a substantial movement towards a circular economy. But how would they do that? And how can we also prepare our future leaders (students) for this?  

In his book, ‘Mastering the Circular Economy’, Prof. Ed Weenk explores several insights, strategies, and methods to help students and practitioners better understand the circular economy.  

He also investigates in the book how circular business game, The Blue Connection, creates a wireframe for the transition into circular economy. With this combination, the book draws a direct link between theory and practice providing the readers a life-like experience about the kind of implications their decisions can have on a circular transition.  

About the webinar  

During this webinar on ‘Mastering Circular Economy’, Prof. Ed Weenk will dive deep into how the book accompanies the business simulation game to create a balanced understanding of circular economy. It is the suitable instance of blended learning where participants will get a glimpse of both theory and practical application. There will also be time for you to ask questions you may have.  

About The Blue Connection 

The Blue Connection is an innovative web-based business simulation game. It engages participants in the transformation from a linear to a circular value chain by implementing a circular strategy for a virtual e-bike manufacturer. In teams of 4, participants will represent the functional roles of VP Finance, VP Purchasing, VP Supply Chain, and VP Sales. Experience the circular way of doing business for a sustainable future!  

Register below and be a part of an interesting discussion about Mastering the Circular Economy. Feel free to invite your colleagues and peers.  





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