Circularity Hands-On: Experience a Circular Transition

Thursday, November 4th 2021

Until: Thursday, November 25th 2021

15:00 - 17:00, CEST (Central European Summer Time, UTC+2)

Wherever you are... Online!

Experience the opportunities and challenges of a circular business transition

“Circular Economy isn’t for us”, “what’s in it for me?”, “We’re already recycling, isn’t that circular enough” – do you recognize those statements from within your company?

Or are you already trying to create a buzz, circular taskforces, or even testing the first comprehensive circular strategies?

Either way, one of the key questions in going circular is: Does circularity make business sense – yes or no? We could debate this question forever, but instead, we invite you to go into action and come experience the opportunities and challenges of a circular transition first-hand.

The 4 week-long program Circularity Hands-On aims to go from abstract ideas to real change and thereby substantially increase the speed of the circular transition.

At the core is the power of experience – you and three other team members will dive into an engaging and immersive learning and networking experience where you must implement several circular strategies in a virtual manufacturing company.

The program: Maximum flexibility to accommodate everyone’s schedule

Small time investment: participants only invest 2 hours/week together with all other participants (in red on Mondays) and 2 hours/week with their team whenever it fits their schedule (in blue).

The online program includes the following elements

1. Circular strategy business game

During 6 rounds of cross-functional decision-taking in the online circular business game The Blue Connection, teams must transition an e-bike manufacturer from a linear take-make-dispose to a circular strategy. Teams do so in their own time and pace over the course of the week, to accommodate everyone’s schedule. Each round introduces new elements to consider: product design | sales contracts with retailers | choosing the right value chain partner | measuring circularity | revenue models | financing schemes with the bank | & more.


2. Debriefs

Getting insights into how the decisions impacted the (circular) performance of the company. This is where mistakes are uncovered and analyzed, where good decisions are laid out and where the (experiential) learning happens!

3. Innovative networking

We will use a state-of-the-art online networking hub called SCOOCS to drive circular collaborations and get-togethers.


4. Inspiring keynotes & showcases

Our track partner KPMG will complement the program with inspiring keynote speeches where best practices, learnings from past experiences, and (un)successful showcases will be presented.


5. Applying the learnings to your context

To make sure the learnings are translated and applied to your company’s context, we organize speed dating to learn from each other, 1-on-1 consulting sessions and hear experts showcase best practices.

6. Take next steps

The possibility to meet our track partner KPMG who can take your company’s circular journey forward internally after Circularity Hands-On.

7. Get all the basics on Circular Economy

As a part of the program, you will receive a copy of the textbook Mastering the Circular Economy. Using the textbook is optional and is meant as a way to provide all participants with everything they need to have a foundation of knowledge on Circular Economy.


  • Participate as an individual for €375
  • Participate as a team of 4 people for a total of €1400

In collaboration with our track partner:


Network partners: