A Practical Approach to the Circular Business Model Transformation
By Ed Weenk and Rozanne Henzen
Key features of the book at a glance
Gain a deeper understanding of the circular economy with a mix of theory and practice to encourage experiential learning
Explores how different roles in supply chain management, purchasing, finance and sales must collaborate to create the right circular strategy for the business
Examines the wider societal context of the circular economy and its applications to an individual company, focusing on business models, profitability and transformation
Includes reflections, exercises and examples to aid understanding of the challenges, opportunities and practical implications of transforming to a circular business model
Online resources: free introductory access to the online business simulation game The Blue Connection, supporting templates, videos and example course designs
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